Key points
- A Tribute to the Past Sparkles in Paris In a dazzling nod to its heritage, legendary British jeweller Graff has unveiled a new high jewellery collection that redefines both opulence and storytelling.
- Whether it’s the graceful Butterfly marking a personal rebirth, a Tilda’s Bow celebrating deep familial love, or a Laurence Graff Signature bangle commemorating bold individuality, each piece speaks with poetic intimacy.
- This Branded Jewellery news report reveals that in a subtle yet sophisticated design twist, each piece incorporates a fine pavé line of diamonds set in white gold.
Branded Jewellery: A Tribute to the Past Sparkles in Paris In a dazzling nod to its heritage, legendary British jeweller Graff has unveiled a new high jewellery collection that redefines both opulence and storytelling. Debuting at Paris Haute Couture Week, the star-studded ‘1963’ collection celebrates the brand’s founding year while channeling the rebellious glamour of the 1960s. Consisting of a necklace, bracelet, and striking statement earrings, the suite features more than 7,700 individually cut diamonds—oval, baguette, and round—each masterfully arranged for maximum impact
Title: The signature piece in Graff’s latest collection
Image Credit: Graff
Graff CEO Francois Graff called it one of the brand’s most challenging creative undertakings to date. “Every piece in this collection embodies not only the spirit of the sixties, but also the technical evolution and refined craftsmanship of our house,” he noted. This Branded Jewellery news report reveals that in a subtle yet sophisticated design twist, each piece incorporates a fine pavé line of diamonds set in white gold.
The Gift of Love and Technical Brilliance
While many jewellery maisons unveil expansive collections, Graff has chosen a bolder, singular statement this season with its extraordinary Gift of Love necklace. This showstopping creation took 6,000 painstaking hours over three years and is centered around a 13.51 carat Fancy Intense Yellow pear-shaped diamond—symbolising eternal devotion. Adorning the flexible diamond chain are two intricately sculpted sparrows, inspired by Aphrodite, goddess of love. Crafted with baguette diamonds, sapphire eyes, and onyx beaks, the birds seem to whisper secrets of romance.
Title: Graff’s Gift of Love necklace.
Image Credit: Graff
“This piece is more than jewellery,” said Francois Graff. “It’s sculpture, storytelling, and emotion brought to life. It challenges everything previously known about fluidity and flexibility in gem setting.” The necklace represents a stunning fusion of tradition and future-thinking design.
Six Core Collections That Define Graff’s Creative Legacy
Graff’s signature collections continue to mesmerize collectors with themes drawn from nature, human connection, and architectural precision:
-Butterfly: A symbol of transformation, this collection offers styles from everyday layering pieces to spectacular pavé wings crafted in marquise, pear, and round-cut diamonds.
-Laurence Graff Signature: Named for the founder, this sleek, unisex collection uses faceted gold and clean geometry to echo the inner brilliance of diamonds—perfect for stacking and daily wear.
-Tilda’s Bow: A tribute to familial love, each shimmering bow in this collection evokes the grace of silk tied with care, imbued with sentiment and heirloom charm.
-Wild Flower: Inspired by free-spirited gardens, this collection embraces organic asymmetry, blending hand-sculpting and 3D techniques to create uniquely expressive designs.
-Threads: Highlighting invisible connections between people, Threads dazzles with interwoven bars of diamonds that symbolize modern life’s intricate web.
Icon: The ultimate romantic gesture, Icon pieces are designed with precision-matched diamonds in glowing halos—offering timeless brilliance for day or night.
More Than Jewellery – A Mark of Memory
Graff’s jewellery collections are not only masterclasses in design but also deeply meaningful in symbolism. Whether it’s the graceful Butterfly marking a personal rebirth, a Tilda’s Bow celebrating deep familial love, or a Laurence Graff Signature bangle commemorating bold individuality, each piece speaks with poetic intimacy. For engagements or anniversaries, the Icon collection offers unmatched elegance, designed to shine from every angle and stand the test of time.
Graff’s power lies not only in diamonds, but in the memories they immortalize. Each creation is more than a luxury—it’s a wearable story crafted for generations.
For more details, visit:
https://www.graff.com/international-en/high-jewellery/1963.html
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