Key points
- The arrival of the Lunar New Year has always been a moment of reflection, renewal, and hope, and few maisons capture this spirit with as much poetry as Van Cleef &.
- It can act as a personal talisman, a bearer of blessings, and a reminder of life’s cycles.
- Arpels draws inspiration from timeless symbols such as butterflies, blooming flowers, and noble animals, each carrying messages of good fortune, freedom, and success, a vision thoughtfully explored in this Branded Jewellery News report as the Maison reaffirms its emotional connection with collectors and admirers worldwide.
Branded Jewellery: The arrival of the Lunar New Year has always been a moment of reflection, renewal, and hope, and few maisons capture this spirit with as much poetry as Van Cleef & Arpels. This season, the legendary jewelry house unveils a Chinese New Year collection that goes beyond visual splendor, weaving together heritage, symbolism, and exceptional craftsmanship to celebrate auspicious beginnings. Rooted in nature and rich cultural meaning, the collection is designed to accompany the wearer into a year filled with promise, prosperity, and joyful transformation.

Image Credit: Van Cleef & Arpels
At the heart of the celebration is the idea that jewelry can be more than adornment. It can act as a personal talisman, a bearer of blessings, and a reminder of life’s cycles. In keeping with this philosophy, Van Cleef & Arpels draws inspiration from timeless symbols such as butterflies, blooming flowers, and noble animals, each carrying messages of good fortune, freedom, and success, a vision thoughtfully explored in this Branded Jewellery News report as the Maison reaffirms its emotional connection with collectors and admirers worldwide.

Image Credit: Van Cleef & Arpels
Butterflies That Dance with Fortune
The Two Butterfly collection takes center stage with a radiant display of color and movement. Crafted in luminous gold, each creation features a pair of wings brought together by a single, precisely cut rice-cut diamond. The asymmetrical proportions give the pieces a sense of lively motion, enhanced by the choice of white gold set with diamonds or rose gold accented with soft pink sapphires. Available as earrings, rings, and pendants, these jewels echo the butterfly’s symbolism of renewal and joy, shimmering gracefully with every movement of the wearer.
A Horse of Power and Prosperity
Another standout is the Lucky Animals Horse Clip, a brooch that blends artistry with cultural meaning. The horse, a revered symbol of strength and achievement, is meticulously shaped using the Maison’s signature beaded gold borders. Carefully selected gemstones and warm gold tones give the piece depth and character, transforming it into a high-status amulet that conveys confidence, elegance, and forward momentum for the year ahead.

Image Credit: Van Cleef & Arpels
Time Told Through Blossoms
For those drawn to poetic complications, the Lady Arpels Heures Florales timepiece offers an enchanting reinterpretation of time itself. Instead of traditional hands, the dial reveals the hour through the number of flowers in bloom. Inspired by nature’s daily rhythms, this animated display reflects the fleeting beauty of each moment, making timekeeping an artistic experience rather than a mechanical routine.

Image Credit: Van Cleef & Arpels
Floral Joy for A New Dawn
Complementing the collection, the Frivole line brings floral elegance to life with its airy, mirror-polished 18-karat gold petals. Diamonds illuminate the heart-shaped forms, creating a sense of lightness and movement. These pieces resemble flowers dancing in the morning breeze, symbolizing happiness, abundance, and the gentle optimism of new beginnings.
As the world welcomes the Year of the Horse in 2026, Van Cleef & Arpels sends a message of vitality, courage, and refined beauty. The collection encourages wearers to embrace change with grace, pursue ambitions boldly, and carry symbols of luck close to the heart as the year unfolds with renewed energy and promise.
For more details, visit:
https://www.vancleefarpels.com/en/e-boutique/gifts/chinese-new-year.html
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