Key points
- According to a fresh survey conducted for Bangkok Gems News, which compiled insights from 15 major loose diamond suppliers and 18 upscale jewelry retailers across the Thai capital, there is a significant uptick in sales of natural diamonds ranging from 2 carats up to a staggering 10 carats.
- Prices for these gems have risen over the past six months, with 2-carat VVS1 round diamonds retailing for upwards of USD $35,000, and IF emerald cuts in the 5-carat range commanding as much as USD $180,000 or more, depending on color grade and certification.
- A growing appetite for premium diamonds has taken hold in Bangkok’s luxury jewelry market, with soaring demand for large, high-clarity stones—particularly in the round and emerald cut categories.
Bangkok Gems News: High Net Worth Buyers Fuel Rise in Big Size IF and VVS1 Diamonds
A growing appetite for premium diamonds has taken hold in Bangkok’s luxury jewelry market, with soaring demand for large, high-clarity stones—particularly in the round and emerald cut categories. According to a fresh survey conducted for Bangkok Gems News, which compiled insights from 15 major loose diamond suppliers and 18 upscale jewelry retailers across the Thai capital, there is a significant uptick in sales of natural diamonds ranging from 2 carats up to a staggering 10 carats.

Title: Large emerald or round cut diamonds of high quality are in high demand in Bangkok
Image Credit: Gems Express
This Bangkok Gems News report reveals that customers are primarily seeking stones of the highest clarity grades: Internally Flawless (IF) and Very Very Slightly Included (VVS1). These discerning buyers, many of whom belong to Bangkok’s elite or international clientele, are also insisting on top-tier gem certification—predominantly from the Gemological Institute of America (GIA) or the Antwerp-based HRD lab.
Emerald and Round Cuts Reign Supreme
While the market continues to offer a variety of diamond shapes, round brilliant and emerald cuts are leading the pack. Retailers noted that round diamonds continue to dominate due to their unmatched brilliance and timeless appeal. Meanwhile, emerald cuts have captured the attention of connoisseurs drawn to their sophisticated step-cut style and ability to showcase clarity.
Emerald cuts are particularly favored by clients who wish to display the stone’s purity and refinement, as the large open facets make any inclusions easily visible. Therefore, only diamonds with the best clarity grades are making the cut—literally. Retailers report that customers are no longer compromising on clarity and are willing to pay a premium for flawless visual appeal and certified authenticity.
Rising Popularity Despite Price Pressures
Despite global economic uncertainties, Bangkok’s high-end diamond market remains resilient. Large stones, especially those in the 3 to 6 carat range, are reportedly flying off the shelves. Some retailers say their inventory of IF and VVS1 quality stones above 2 carats is now running low due to sustained demand.
Prices for these gems have risen over the past six months, with 2-carat VVS1 round diamonds retailing for upwards of USD $35,000, and IF emerald cuts in the 5-carat range commanding as much as USD $180,000 or more, depending on color grade and certification.
Certification Is Non-Negotiable
Nearly every interviewed supplier emphasized that today’s clients—particularly younger wealthy buyers and collectors—refuse to consider any stone without lab certification. GIA remains the gold standard, while HRD is preferred by some European and Middle Eastern buyers. The emphasis on certification stems from a heightened awareness around diamond sourcing, value retention, and resale potential.
Bangkok’s Diamond Scene Reflects Global Trends
Industry experts note that Bangkok’s current appetite mirrors patterns seen in global luxury markets like Dubai, Hong Kong, and London. As new wealth continues to pour into the Thai capital, especially from mainland China, Singapore, and the Middle East, the city’s diamond industry is poised to further thrive. Jewelers are responding by increasing their inventory of rare, large-carat stones and expanding their concierge-style buying experiences to cater to elite clients.
The shift toward larger, cleaner stones certified by world-renowned labs is not just a passing trend but a fundamental change in buyer behavior. Those dealing in natural diamonds of such exceptional grades are poised to lead the Thai market into its next chapter of high-value luxury trading.
Bangkok remains one of Southeast Asia’s most dynamic and promising luxury gemstone hubs. With demand for IF and VVS1 diamonds continuing to rise sharply, the city’s elite are showing that when it comes to diamonds, only the best will do.
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