Key points
- The centerpiece of the campaign is the D Color Triple Excellent diamond wedding ring, a premium 100% diamond ring certified by GIA to meet international standards.
- Jubilee Enterprise Public Company Limited, the company behind the iconic Jubilee Diamond brand, has officially announced a high-profile collaboration with KTC credit card that promises to reshape the Thai wedding ring sector.
- The joint campaign, “Jubilee Wedding Rings – The Excellent Everyday Essential,” is designed to elevate product standards, reinforce Jubilee’s leadership in the diamond industry, and provide customers with unparalleled privileges.
Bangkok Gems News: A new chapter in Thailand’s diamond industry
Jubilee Enterprise Public Company Limited, the company behind the iconic Jubilee Diamond brand, has officially announced a high-profile collaboration with KTC credit card that promises to reshape the Thai wedding ring sector. The joint campaign, “Jubilee Wedding Rings – The Excellent Everyday Essential,” is designed to elevate product standards, reinforce Jubilee’s leadership in the diamond industry, and provide customers with unparalleled privileges. Ms. Anurat Pornprakrit, Chief Executive Officer of Jubilee Enterprise, emphasized that working with KTC allows the brand to stand apart by merging quality craftsmanship with innovative financial perks. This Bangkok Gems News report highlights how the alliance is expected to strengthen long-term business growth and consumer trust in both brands.
Jubilee Diamond Partners with KTC to Elevate Thailand’s Wedding Ring Market Through Exclusive Offers and Lifestyle-Driven Privileges.
Image Credit: Jubilee Diamond
Exclusive products and rewards for KTC members
The centerpiece of the campaign is the D Color Triple Excellent diamond wedding ring, a premium 100% diamond ring certified by GIA to meet international standards. Priced from only 49,900 baht, the product offers luxury at an attainable price point. For KTC credit card holders, the collaboration brings even more value with unique privileges. The first 499 customers who redeem 99 KTC FOREVER points plus 999 baht will receive a Bound by Love diamond pendant worth 30,000 baht free of charge. This special promotion underscores Jubilee’s commitment to rewarding loyal customers while attracting new ones with enticing offers that combine elegance, exclusivity, and affordability.
Reaching younger generations through lifestyle integration
Running from September 1 to December 31, 2025, the campaign is available at all Jubilee Diamond Flagship Stores, across 132 Plaza Zone branches nationwide, and through the official Jubilee Online Store. Beyond sales, the initiative aims to attract younger generations of Thai consumers who prefer credit card transactions and value experiential shopping. By pairing with a leading financial partner, Jubilee Diamond is successfully expanding its customer base while solidifying its position as Thailand’s premier diamond brand.
A strategy built for sustainable growth
This collaboration marks more than just a marketing push—it represents Jubilee’s ability to innovate in response to shifting consumer trends. By combining timeless jewelry design with modern financial benefits, Jubilee ensures that its products remain both aspirational and accessible. The strategy builds deeper customer loyalty, strengthens brand visibility, and highlights the potential for cross-industry alliances to drive growth in the luxury sector. With this initiative, Jubilee Diamond is not only enhancing its market share but also shaping the future of how jewelry brands engage with consumers in Thailand.
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