Key points
- Interestingly, Laurent Ferrier is not just a third-generation watchmaker but also a former Le Mans race car driver, a passion reflected in the aerodynamic curves and sports-inspired design of many of the brand’s pieces.
- Known for its timeless aesthetics and meticulous watchmaking, Laurent Ferrier enters the Thai market with a series of celebrated models, including the new Classic Moon Silver, which recently took home the Calendar and Astronomy Watch Prize at the Grand Prix d’Horlogerie de Genève (GPHG) 2024.
- Watch connoisseurs and collectors can now experience the exquisite craftsmanship of Laurent Ferrier at the SHH Pendulum boutique located on the M Floor of Siam Paragon.
Bangkok Luxury Watches: Bangkok Welcomes a Horological Masterpiece
The prestigious and fiercely independent Swiss watchmaker Laurent Ferrier has officially debuted in Thailand, bringing its award-winning creations to the heart of Bangkok. Watch connoisseurs and collectors can now experience the exquisite craftsmanship of Laurent Ferrier at the SHH Pendulum boutique located on the M Floor of Siam Paragon. This exclusive partnership with Pendulum, the local arm of Sincere Fine Watches, marks a significant milestone for the brand as it strengthens its presence in Southeast Asia.
Title: The Award-winning Classic Moon Silver Laurent Ferrier Watch
Image Credit: Laurent Ferrier
Known for its timeless aesthetics and meticulous watchmaking, Laurent Ferrier enters the Thai market with a series of celebrated models, including the new Classic Moon Silver, which recently took home the Calendar and Astronomy Watch Prize at the Grand Prix d’Horlogerie de Genève (GPHG) 2024. The award adds to the brand’s impressive lineage of accolades, reinforcing its status as a true innovator in haute horology. According to this Bangkok Luxury Watches news report, the debut is expected to draw in local aficionados of mechanical art and fine engineering.
A Legacy Rooted in Passion and Precision
Founded in 2009 by master watchmaker Laurent Ferrier and his friend François Servanin, the brand has always focused on creating timepieces that prioritize elegance, mechanical ingenuity, and aesthetic harmony. Interestingly, Laurent Ferrier is not just a third-generation watchmaker but also a former Le Mans race car driver, a passion reflected in the aerodynamic curves and sports-inspired design of many of the brand’s pieces.
His son, Christian Ferrier, plays an integral role in the company, overseeing the design of movements and maintaining brand heritage. “We don’t produce watches for the sake of meeting deadlines,” Christian explains. “Every detail is scrutinized to ensure a balance that elevates the case, dial, and movement as a single artistic expression.”
This philosophy is exemplified in the Classic Moon Silver model. Set in a 40mm red-gold case, the watch features a beautifully balanced dial inspired by 19th-century pocket watches and natural pebbles. It incorporates an annual calendar and a moon phase complication within a clean, brushed silver dial. A petrol-blue enamel applique tracks moon phases visible in both hemispheres, while a cherry-red numeral highlights the date pointer for added contrast.
Engineering Meets Elegance
What sets Laurent Ferrier apart is the depth of craftsmanship applied to each piece. The Classic Moon Silver is powered by calibre LF126.02, a manual-winding movement offering 80 hours of power reserve. This movement includes more than 30 new and 20 reworked components based on its predecessor, LF126.01. A signature element is the long blade ratchet pawl, visible through the sapphire crystal caseback, which produces a soft winding sound that fans of the brand have come to love.
Title: Classic Moon Blue in stainless steel
Image Credit: Laurent Ferrier
From a design perspective, the moon phase display—set into the small seconds sub-dial at 6 o’clock—is a miniature marvel. It features a rotating disc made from dark blue Murano aventurine glass, with engraved double moons and stars illuminated using Super-LumiNova. The dial, while showcasing a range of complications, manages to maintain a purity and legibility that only the finest watchmakers can achieve.
A Platinum Jubilee Celebration of Independent Watchmaking
Further underscoring the brand’s prestige is the limited-edition Grand Sport Tourbillon Sincere Platinum Jubilee Edition, produced to commemorate the 70th anniversary of Sincere Fine Watches. Only 12 of these exquisite timepieces have been created, making them an immediate collectible for serious enthusiasts.
The design reflects both innovation and heritage. The dial, treated with translucent petrol-green lacquer and a black gradient finish, features a mesmerizing wavy guilloché pattern inspired by the South China Sea. The cushion-shaped bezel, combined with red-gold accents and ruthenium-treated hands, exudes luxury and sophistication.
Title: Manually-wound calibre movement LF619.01.
Image Credit: Laurent Ferrie
Inside, the LF619.01 calibre—the same movement that powered the GPHG-winning Grand Sport Tourbillon Pursuit—drives the piece, delivering 80 hours of power reserve. The sapphire crystal caseback reveals not just the tourbillon mechanism but also meticulous finishing such as mirror-polished edges, hand-chamfered angles, and bassinage that are hallmarks of the brand’s Geneva-based atelier.
Each timepiece is engraved with “one of twelve” and the 70th anniversary logo, adding further exclusivity to this already rare creation. The marine motif, coupled with the refined craftsmanship, symbolizes Sincere Fine Watches’ resilience and commitment to celebrating independent watchmaking talent.
A New Chapter in Thailand’s Luxury Watch Scene
For Thailand’s discerning collectors, the arrival of Laurent Ferrier marks a new era of haute horlogerie appreciation. With its focus on mechanical excellence and artistic integrity, the brand is a fitting addition to Pendulum’s curated offerings.
The SHH Pendulum store in Siam Paragon is now the exclusive home of Laurent Ferrier watches in Thailand. Given the rarity and craftsmanship behind each model, enthusiasts are advised to schedule a visit promptly, as certain pieces—especially limited editions—are expected to sell out quickly.
Laurent Ferrier’s entry into the Thai market not only raises the bar for watchmaking in the country but also reinforces Bangkok’s growing reputation as a key hub for luxury and craftsmanship in Asia. The brand’s approach, rooted in patience, precision, and a deep respect for tradition, offers a refreshing contrast in an era dominated by mass production and rapid consumption.
Laurent Ferrier’s debut is not just a commercial entry—it’s a cultural and artistic statement. For those who view timepieces as more than accessories, but as wearable art infused with history and soul, this arrival is a moment to celebrate.
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