Key points
- A standout panel held on June 20 explored the resurgence of pearls among Millennials and Gen Z, attributing the trend to celebrities like Harry Styles sporting pearls, the rise of eco-conscious cultured pearl farming practices, and a growing appreciation for the understated elegance of pearls often labeled as “quiet luxury.
- Held from June 19 to 22 at the Hong Kong Convention and Exhibition Centre, the fair drew increased footfall from mainland China—an encouraging sign for a Chinese jewellery industry grappling with sluggish economic growth and the strain of soaring gold prices.
- The renewed popularity of pearls, the strategic use of platinum, and the seamless integration of digital sales channels suggest that the jewellery industry is not only adapting but evolving to meet the future.
Gems and Jewellery News: Jewellery and Gem Asia Hong Kong 2025 closed on a high note as visitor numbers ticked upward compared to last year, according to preliminary figures released by organizers. Held from June 19 to 22 at the Hong Kong Convention and Exhibition Centre, the fair drew increased footfall from mainland China—an encouraging sign for a Chinese jewellery industry grappling with sluggish economic growth and the strain of soaring gold prices.
The recent Jewellery and Gem Asia Hong Kong 2025 fair gave interesting insights into the jewelry market and emerging trends
Image Credit: Informa Markets Jewellery
Exhibition Director Celine Lau noted the uptick in Chinese visitors as a strong market signal, emphasizing the evolving dynamics of jewellery demand in China. This Gems and Jewellery News report observed that the rise of online and livestream-based retailing has become a dominant trend, particularly among younger consumers seeking affordable elegance. Pearl jewellery, in particular, emerged as the standout, with booths from Chinese and Japanese pearl suppliers consistently buzzing with buyers.
A standout panel held on June 20 explored the resurgence of pearls among Millennials and Gen Z, attributing the trend to celebrities like Harry Styles sporting pearls, the rise of eco-conscious cultured pearl farming practices, and a growing appreciation for the understated elegance of pearls often labeled as “quiet luxury.” Exhibitors noted that this new generation of buyers is not only style-savvy but also deeply attuned to ethical sourcing and sustainability.
Another key development from the show was the rise in booth-based livestreaming, especially among sellers of pearls and lab-grown diamonds. Vendors leveraged this digital channel to reach international audiences in real-time, especially in the mid and budget ranges, blurring the lines between exhibition space and online marketplace.
Gold, traditionally the cornerstone of the fine jewellery segment, continues to surge in price, driven by its role as a safe-haven asset amid global instability, particularly the ongoing Middle East conflicts. As a result, suppliers are increasingly anxious about affordability and shifting consumer preferences. With many analysts predicting that gold prices will climb even further through 2026, some manufacturers are already adapting—pivoting toward platinum, a premium but more cost-effective alternative to gold. Platinum’s appeal lies not only in its lower price point but also in its durability and prestige, which align well with modern consumer sensibilities.
The overall sentiment at the fair was cautiously optimistic. While rising metal prices pose undeniable challenges, they are also spurring innovation and diversification in both design and material use. The renewed popularity of pearls, the strategic use of platinum, and the seamless integration of digital sales channels suggest that the jewellery industry is not only adapting but evolving to meet the future. With fresh interest from younger demographics and international buyers alike, the fair proved that despite economic headwinds, the sparkle of Asia’s jewellery trade is far from dimming.
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