Key points
- After earning a degree in marketing and pursuing further studies in international management and hospitality in Switzerland, she brought her diverse knowledge home to Thailand to contribute to her family’s business legacy and beyond.
- These include Tar Gallery, a gem-based jewelry brand with her sister-in-law, and Mano Penthouse, a photography and film studio located in a renovated space once occupied by her mother’s office on Ratchadaphisek Road.
- Bangkok’s glittering jewelry scene has seen a major transformation over the past few years, thanks in large part to the rise of Matara Studio, co-founded by the dynamic and visionary Jongjin “Jin” Jungsura.
Bangkok Jewelers: From Instagram Startup to Global Luxury
Bangkok’s glittering jewelry scene has seen a major transformation over the past few years, thanks in large part to the rise of Matara Studio, co-founded by the dynamic and visionary Jongjin “Jin” Jungsura. A former student of Chulalongkorn University and Royal Holloway in the UK, Jongjin’s journey into the world of fine jewelry was inspired by her mother’s enduring love of pearls. What began as a modest Instagram-based venture selling cultured pearls has now blossomed into a globally recognized luxury brand with a presence in fashion capitals like London, Paris, New York, Hong Kong, and Vientiane.
Jongjin “Jin” Jungsura, a leading Bangkok Jeweler changing the global perception of Thailand Jewelry
Image Credit: Matara
This Bangkok Jewelers news report highlights how Jongjin and her two close friends—Salil “Tangmo” Andraphan and Patchaploy “Prae” Matarungsombat—established Matara with the simple yet powerful idea of making high-quality pearl jewelry more accessible and stylish for younger generations. Frustrated by the outdated, conservative perception of pearls, they sought to modernize the gem’s image with sleek, contemporary designs handcrafted by skilled Thai artisans.
Expanding the Pearl Empire and Beyond
Seven years on, Jongjin’s vision has expanded far beyond just pearls. Her leadership in branding, marketing, and global expansion has not only taken Matara to the runways of LA Fashion Week but also into collaborations with high-end lifestyle brands. As marketing executive of Matara Studio Co., Ltd., she continues to spearhead innovative projects that keep the brand fresh and relevant in a competitive global market.
But Jongjin isn’t stopping at jewelry. Her entrepreneurial energy has led her to launch and co-found several ventures. These include Tar Gallery, a gem-based jewelry brand with her sister-in-law, and Mano Penthouse, a photography and film studio located in a renovated space once occupied by her mother’s office on Ratchadaphisek Road. During the COVID-19 pandemic, she and her friends also launched M Custom Made, a genderless tailor-made suit brand offering both vintage and contemporary options. Her latest venture, Matara Beauty, merges her love of cosmetics with her pearl expertise—starting with a hand sanitizer infused with Black Pearl Extract that received widespread acclaim.
A signature piece from the Matara Jewelry Collection
Image Credit: Matara
Business with Purpose and Passion
Jongjin attributes her entrepreneurial success to her well-rounded academic background and early exposure to international business practices. After earning a degree in marketing and pursuing further studies in international management and hospitality in Switzerland, she brought her diverse knowledge home to Thailand to contribute to her family’s business legacy and beyond.
Reflecting on her early years, she notes that starting young gave her the energy and adaptability to learn through trial and error. “We started with passion, not perfection,” she says. “When I launched Matara, I personally flew to Hong Kong and Japan to source pearls. It was about building trust with suppliers and clients alike. Jewelry is a business of credibility. Every detail matters—from packaging to professional branding.”
Her story proves that with dedication, even a small venture started by three friends on social media can evolve into a globally respected brand. But for Jongjin, it was never just about fame or profits—it was about building something authentic, something Thai, and something lasting.
Selected pieces from the Matara Jewelry Collection
Image Credit: Matara
A Champion of Thai Artistry
Jongjin proudly champions Thai craftsmanship, with Matara serving as a shining example of how local talent can meet international luxury standards. Her vision from the beginning was to elevate Thailand’s position in the global jewelry scene by showcasing the artistry and precision of Thai jewelers.
She often shares heartwarming customer stories that reaffirm her mission. One such story involved a male customer who initially disliked pearls, believing them to be too feminine. After discovering Matara’s bold, unisex designs, he became a devoted collector, purchasing new pieces every month.
Looking ahead, Jongjin aims to expand Matara’s high jewelry line, offering bespoke pieces that continue to highlight the unique skill sets of Thai artisans. She believes that the real joy of business lies not just in reaching new markets but in watching a homegrown brand thrive on the world stage while staying true to its roots.
Jongjin Jungsura’s journey is a compelling reminder that authenticity, perseverance, and belief in one’s cultural heritage can turn a small idea into a global movement. As she continues to lead, create, and inspire, her work ensures that Bangkok will remain a glittering hub for jewelry lovers around the world.
Matara is not just a brand—it’s a celebration of friendship, passion, and Thai excellence.
For more Matara jewelry, check out: https://matarastudio.com/
For latest on Bangkok Jewelers, keep on logging to Thailand Medical News
